The Blue Ocean Strategy By Renée Mauborgne and W. Chan Kim

The Blue Ocean Strategy By Renée Mauborgne and W. Chan Kim

Life is giving us many choices and opportunities every time. There is an excessive amount of choices in one’s life. If you are a student and do not know what to do in life, a thousand job opportunity or business opportunity is waiting for you. But the main thing is, can you do better on the field? It depends on how much you prepared and how well you know about it. I’ve just got a book to review. The name of the book is The Blue Ocean Strategy.

This book is about how you can find the best choices in life and how you can pick the best opportunity where success will be easy for you. Here in this article, I’ll try to go inside the book and will try to share some key takeaways from it. I think this is a very important book in this technology world where many new jobs and business opportunity is taking place. So let’s get started with the author’s short bio.

About The Author

The book The Blue Ocean Strategy was written by two authors. It was published by Renée Mauborgne and W. Chan Kim. W. Chan Kim is a South Korean Author. He is also a business theorist, a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau. He was the co-author of the book The Blue Ocean Strategy. 

Another author Renee Mauborgne is an American economist and business theorist. She is also a professor of strategy at INSEAD, a business school based in France. He also was the co-author of this book. She is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. They published the book together in 2005.

Inside The Book “The Blue Ocean Strategy”

The book  The Blue Ocean Strategy was first published in 2005 by the authors Renée Mauborgne and W. Chan Kim. They both were business theorists and professors at strategy. The book is all about finding the best business opportunity that has minimum competition. Just like the giant search engine Google. Who is doing the business almost all alone? There is no big competitor in the field right now. Authors say that Red Ocean means where the competition level is too high and Blue Ocean means where the competition level is a bit low. And the success rate is high. So our challenge is to identify the Blue Ocean of us and directly jump into it.

If you are trying to set up a restaurant business in a place where already some big names doing too good, it means you are in a red ocean. And if you set up a restaurant where there are no such good restaurants but people are eagerly waiting for a good one. It means you are in the blue ocean and the chance of being successful here is higher than in the red ocean. If you want to do well in business you have to find the blue ocean at very first. Where the competition is still not yet so high. Just like the uber and uprising food delivery companies who are doing really good.

No one ever thought that it is going to be possible to get ready-made food at home with just some clicks. People hardly thought about online shopping a hundred or even fifty years ago. And now we all know how Amazon has captured the whole world. And it’s good for the people also. It is saving time, saving money, and all. So the idea has to be unique and the competition level should not be so high.  This is very short discrimination of the book. If you are interested in business, you can read the book. The book has many ideas that will help you to open up a good business.


We have reached the end of our today’s article. Hopefully, this short summary and review of this book helped you a bit to get an idea about The Blue Ocean Strategy. Now let’s see some public ratings about the book. The book received 106 reviews in Google so far and got 4.6 ratings out of 5. And in Goodreads, the book got almost 60K ratings and the average rating is 3.97 out of 5. The book was an international bestseller and a really helpful book for business and entrepreneur enthusiastic.


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